McCann & The Brady Campaign:
Voices Against Violence

McCann New York came up with the big idea of creating a voice signed petition, this notion was our brief and we set off to create an innovative online concept, visual style and a great user journey for signing a petition against gun violence in America.
Visitors to the site are prompted to say their name and the phrase: "My voice matters." The phrase, recorded as an individual voice signature, and is added to the petition. This way we created the first voice petition online.
During the recording the voice was visualised in a red sound-wave. This way each person would have his unique voice signature that is placed on the map. On that map you would find all the other voices that where given, but we also showed the voices that are taken by gun violence to create a clear reason to give your voice to this campaign.