MKTG & Metsä Group:
Pro Nemus

To promote Metsä’s answer to sustainable tree farming, we produced two multi-sensory installations. One installation uses five interactive touchscreens to showcase Metsä’s impressive Bioproduct mill through pulsing hotspots and synchronising animations that exhibit how the mill runs entirely on its own byproducts. In another space, we replicated a Metsä farming forest with real trees, ambient sounds and scents, and wall-to-wall displays. Embedded touch points within the forest let visitors activate data visualisations illustrating Metsä’s smart forest-management systems. Made to immerse and inform, both installations managed to convey Metsä’s philosophies in a way that’s as innovative as the company itself.