SMFB Oslo & Diadora:
Bright Delivery

Make it Bright follows a pair of Italian-made N9000 shoes as they travel from Diadora’s HQ in Caerano Di San Marco, Italy, to their delivery destination in Barcelona, Spain. However, rather than being delivered by post, the shoes were carried on foot by a spectacular relay run spanning nine days and nearly 1500 km. The relay was ran by runners from around the world and could be followed through a campaign site that offered daily footage, Periscope broadcasts, and live statistics surrounding the run which updated as the package progressed through Europe. Visitors can re-live the experience through an online documentary, a TVC for Italian markets, and a wealth of content relating to the runners, the shoes, and their journey.